KICK and One True King (OTK) Strike Content Partnership to Produce Premium Livestreamed Events
In a significant move to shake up the livestreaming landscape, global livestreaming platform KICK Studios has partnered with digital media collective One True King (OTK) to produce a slate of high-end livestreamed events throughout the year. According to a report from DLH.NET, the partnership will see the two companies centralize their resources to develop and produce a range of premium livestreamed events highlighting OTK’s roster of established and emerging lifestyle, gaming, and esports streamers.
The inaugural event, KICK Studios Presents: Project OTK, is set to take place on Friday, June 13, featuring appearances from some of the most-watched streamers in the world, including Nmplol, Sodapoppin, and Esfand. The celebration will be held in Austin, Texas, where OTK is headquartered, and will livestream exclusively on kick.com/otk. This monumental partnership marks the opening of KICK Studios, which aims to equip creators of all sizes with the production and marketing resources necessary to bring their original show concepts to life on the KICK platform.
As noted by DLH.NET, the partnership between KICK and OTK is set to raise the bar on interactive live content, with creator roasts, themed viewer challenges, an elevated version of OTK’s wildly popular Game Day tournament, and more. The events will roll out over the next year and will be hosted on KICK, which boasts 57 million active users and over 4 billion total hours watched since launching in 2022.
"We’re thrilled to join forces with OTK to propel livestream content to the forefront of entertainment media under our KICK Studios banner," comments Akhil Sarin, CMO of KICK, as reported by DLH.NET. "Authentic in-real-time content, organic must-see moments for viewers, and undeniable growth for creators—that’s the future."
Tips Out, CEO of OTK, also expressed his enthusiasm for the partnership, stating, "In livestreaming, authenticity is king. When KICK explained the vision behind their new studio project, we knew this opportunity was precisely what we had been looking for; an audience-first partner willing to just let OTK be OTK, hair down and all. We’re excited to elevate our streamers in an unprecedented way and deliver on OTK’s founding vision: to create the greatest livestreamed content in the world," as quoted by DLH.NET.
KICK, as reported by DLH.NET, is a live-streaming platform that hosts all types of entertainment content and broadcasts, aiming to give power and revenue back to content creators, events, and sports rightsholders. One True King (OTK), on the other hand, is an award-winning media company focusing on daily gaming content and pushing the boundaries of livestreaming. OTK produces industry-leading live game shows, tournaments, IRL (In Real Life) streams, and podcasts, all tailored to millennial and Gen Z internet natives.
The partnership between KICK and OTK is set to have a significant impact on the livestreaming industry, with both companies committed to producing high-quality content that showcases the talents of OTK’s roster of streamers. As the livestreaming landscape continues to evolve, this partnership is a clear indication that KICK and OTK are leading the charge in innovation and creativity.
For more information on KICK and OTK’s partnership, visit DLH.NET.
