Kick Studios Partners with OTK for Exclusive Streaming Event Series
In a move to bolster its position in the live streaming market, Kick Studios, the entertainment arm of Stake.com-backed streaming hub Kick, has partnered with Austin-based creator collective OTK for an exclusive event series. The collaboration marks a significant milestone for Kick Studios, which aims to propel livestream content to the forefront of entertainment media.
According to a press release, the first event will take place on June 13 at OTK HQ, featuring several prominent OTK streamers, including ExtraEmily, Cyr, Sodapoppin, Esfand, and Asmongold, who is also an OTK Co-Founder. The partnership was announced just days after Asmongold made his debut on Kick. Akhil Sarin, Kick CMO, expressed his enthusiasm for the partnership, stating, "OTK has long been a leader in digital media innovation and an incubator for some of the best casual gaming and lifestyle talent. We’re thrilled to join forces with them to propel livestream content to the forefront of entertainment media under our Kick Studios banner."
The partnership with OTK aligns with Kick’s strategy to attract top talent and grow its user base. As reported by Tubefilter, Kick has been actively recruiting streamers who have faced controversy or have been banned from other platforms, such as Twitch. This approach has helped Kick grow rapidly, but it has also raised concerns about the platform’s reputation and its ability to provide a safe and welcoming environment for all users.
OTK, which was launched in 2020 by a group of top Twitch streamers, has faced its own share of controversy in recent years. The organisation has been plagued by allegations of misconduct, including claims against OTK Co-Founder Mizkif, which were later found to be unsubstantiated. Additionally, longtime member Tectone resigned from the organisation amid allegations of sexual abuse, and Asmongold faced backlash for making hateful comments about Palestinians on his stream.
Despite these challenges, OTK has been working to rebuild its reputation and strengthen its relationships with top creators. A March 2025 pact with Kick allowed OTK to fast-track its creators onto the platform, circumventing preexisting prerequisites. The partnership with Kick Studios is seen as a key step in OTK’s resurgence, and the two parties are expected to collaborate on a series of events that will "roll out over the next year," according to Tubefilter.
The event series is expected to feature a range of content, including gaming and lifestyle streams. With OTK’s expertise in digital media innovation and Kick’s growing user base, the partnership has the potential to drive significant growth and engagement for both parties. As Sarin noted, "Authentic in-real-time content, organic must-see moments for viewers, and undeniable growth for creators—that’s the future."
The partnership between Kick Studios and OTK marks a significant development in the live streaming market, which is expected to continue growing in the coming years. As the market evolves, platforms like Kick will need to balance the need for growth and engagement with the need to provide a safe and welcoming environment for all users. With its partnership with OTK, Kick Studios is poised to make a major impact in the industry.
The collaboration between Kick Studios and OTK is a strategic move that aligns with Kick’s goal of becoming a major player in the live streaming market. By partnering with a well-established creator collective like OTK, Kick Studios can tap into OTK’s expertise in digital media innovation and leverage its existing relationships with top creators. This partnership has the potential to drive significant growth and engagement for both parties, and it will be interesting to see how it evolves over the coming months.
As reported by Tubefilter, the partnership between Kick Studios and OTK is a key development in the live streaming market, and it highlights the growing importance of partnerships and collaborations in the industry. With its focus on authentic in-real-time content and organic must-see moments for viewers, the partnership has the potential to drive significant growth and engagement for both parties.
The live streaming market is highly competitive, and platforms like Kick will need to continue to innovate and adapt to changing user preferences in order to remain competitive. The partnership with OTK is a significant step in this direction, and it will be interesting to see how it evolves over the coming months.
Sources:
Tubefilter
