ITV’s Olivia Attwood: The Price of Perfection Returns with Record-Breaking Audience
The popular documentary series Olivia Attwood: The Price of Perfection returned to ITV2 this week, captivating a record-breaking audience in its second series. According to ATV Today, the show peaked at 349,000 viewers and averaged 228,000 in the overnight ratings. The series also achieved significant success on ITVX, with 323,000 streams since its release.
The documentary series, presented by Olivia Attwood, explores the intersection of science and social media in redefining beauty standards. As ATV Today reports, the show covers six different aspects of the cosmetic world, including Weight Loss, Smile, Skin, Mummy Makeover, Men, and Spending 100K & Counting. In each episode, Olivia embeds herself with patients and practitioners to discover the latest procedures available and even tries some out for herself.
The success of Olivia Attwood: The Price of Perfection is not limited to its television broadcast. As noted by ATV Today, the series has contributed to a significant milestone for ITV, with programming fronted by Olivia Attwood collectively reaching almost 40 million streams on ITVX. The first series of Price of Perfection was ITVX’s biggest factual entertainment launch, and collectively, both series have had 7.9 million streams to date.
Olivia’s approach to the series has been praised for its balanced and non-judgmental tone. As ATV Today quotes, Olivia’s "inside track on influencers and first-hand experience of surgery makes her the perfect guide, asking smart questions and bringing a warm, nonjudgmental and balanced tone to the series." The show offers a unique perspective on the cosmetic world, covering a range of procedures from energy treatments to salmon sperm injections.
Viewers can catch up on the entire series on ITVX, and new episodes are broadcast on ITV2 every Thursday at 10 pm. With its engaging format and thought-provoking subject matter, Olivia Attwood: The Price of Perfection is sure to continue sparking conversations about beauty standards and the role of science and social media in shaping our perceptions.
In conclusion, the second series of Olivia Attwood: The Price of Perfection has got off to a flying start, with record-breaking audiences and significant success on ITVX. As ATV Today reports, the show’s impact extends beyond its television broadcast, contributing to a significant milestone for ITV and sparking important conversations about beauty standards and the cosmetic world.
