Toblerone Dark Discontinued: Fans Express Fury Over Axing of Beloved Chocolate Bar
The Toblerone Dark chocolate bar, a staple in UK confectionery for over 50 years, has been discontinued by its owner, Mondelez. The news has sparked widespread outrage among fans, who have taken to social media to express their disappointment and sadness.
According to a report from the Mirror, the Toblerone Dark bar, which was first introduced in 1969, has been a favourite among chocolate lovers for decades. One reviewer described it as "possibly the best chocolate, if you can eat almonds and nougat with dark chocolate." The bar’s unique blend of dark chocolate, almonds, and nougat had won over many fans, who are now mourning its loss.
The decision to discontinue the Toblerone Dark bar was confirmed by Mondelez, which admitted that it would be "disappointing for some consumers." However, the company did not provide any further details on the reason behind the move. The Mirror reports that the company has faced backlash across social media, with many fans expressing their frustration and sadness.
On Facebook, one fan wrote: "Dark chocolate version is the best!" Another shared: "I only like dark chocolate …Why are they discontinuing it?? It is less sweet and healthier. Well, another good thing gone." A further Facebook user posted: "What a sad day for the world of chocolate." The outpouring of emotion from fans is a testament to the bar’s enduring popularity.
Mondelez, an American multinational company, acquired Toblerone in 2012 when its previous owner, Kraft, became Mondelez. The company operates in over 150 countries, but it is unclear if the Toblerone Dark bar will be discontinued in each of these or just the UK. A spokesperson for Mondelez said: "While we understand that this may be disappointing for some consumers, we continue to invest in Toblerone." However, the company’s decision has left many fans feeling dismayed.
The discontinuation of the Toblerone Dark bar is not the first controversy to surround the brand. Last year, the company was banned from using the iconic image of the Swiss Matterhorn mountain peak on its packaging after it announced it was moving production from Switzerland to Bratislava, the capital city of Slovakia. The move was in response to Switzerland’s Swissness Act, which bans national symbols and Swiss crosses from the packaging of products that do not meet Swissness criteria.
Toblerone was invented in Switzerland by Theodor Tobler and Emil Baumann in 1908. The brand’s name is a play on words from the names "Tobler" and "Torrone," the Italian name for honey-almond nougat. The company’s rich history and heritage have made it a beloved brand around the world.
As fans come to terms with the loss of the Toblerone Dark bar, many are left wondering what the future holds for the brand. Will Mondelez reconsider its decision, or will fans have to find alternative chocolate treats to satisfy their cravings? Only time will tell, but one thing is certain: the discontinuation of the Toblerone Dark bar has left a void in the hearts of many chocolate lovers.
In related news, The Mirror reports that 123 million Easter eggs will be eaten in the UK this year, but there’s a downside to the festive treat. Meanwhile, some fans have found a Cadbury Mini Eggs dupe that is better and cheaper than the original.
The story was originally reported by The Mirror.
