Academia de Televisión Hosts Influencers and Television Event
The Academia de Televisión recently hosted an event titled "Influencers & Televisión" in collaboration with the Ministry of Culture. The event, which was moderated by Sergio Barreda, brought together prominent digital creators and professionals from the audiovisual sector to discuss the growing relationship between social media and television.
According to a report from Academia de Televisión, the event featured a diverse range of participants, including Henar Álvarez, Carles Tamayo, Marina Rivers, Verdeliss, Gotzon Mantuliz, and Marta Pombo. The discussion focused on how to connect with today’s audiences, the value of authenticity, and the new ways of creating content.
The Importance of Social Media and Authenticity
Henar Álvarez, a comedian, writer, and presenter, highlighted the crucial role of social media in her career. As Academia de Televisión reports, Álvarez stated, "The networks have been vital. Without them, my career would have been very different. Internet has given me the freedom to create my own content, without anyone telling me how to dress or what to do." She also emphasized the importance of authenticity, saying, "The audiences are more fragmented, now there are mini mainstreams. What’s important is not just the content, but the authenticity and maintaining the personality that has made you known."
The Evolution of Content Creation
Carles Tamayo, a journalist, director, and executive producer, shared his experience and autonomy in digital platforms. As reported by Academia de Televisión, Tamayo said, "I realized that if I wanted to do what I wanted, I had to do it through social media. Now I have the freedom to choose the topics and how to present them." He also highlighted the importance of development and authenticity in projects, especially in the documentary genre.
The Power of Collaboration and Adaptation
The event also featured discussions on the integration of creators in traditional formats and the potential of young people to revitalize television. Marina Rivers, a content creator, emphasized the importance of taking risks and betting on new formats. As Academia de Televisión quotes Rivers, "You have to bet on us, on young people and on new things. Sometimes it will work out well and sometimes badly, but that’s part of television and social media."
The Future of Television and Social Media
The event concluded with a general consensus among participants that collaboration, authenticity, and adaptation to the language of each medium are key to connecting with increasingly diverse and demanding audiences. As reported by Academia de Televisión, the event was part of the initiative "Los Desayunos de la Academia," a space for dialogue and reflection between academics and prominent professionals from the audiovisual sector.
In the coming months, this format will tour different Spanish cities with new thematic sessions. For more information, visit Academia de Televisión.
