Renowned actor Matthew McConaughey and his wife, Camila Alves, have unveiled the latest promotional video for their organic tequila brand, Pantalones. The campaign, which marks the couple’s continued effort to promote their product, features McConaughey and Alves line dancing – sans pants.
The latest endeavour is not the first time the pair have showcased their tequila in a rather unconventional manner. Since launching Pantalones Organic Tequila in October 2023, McConaughey and Alves have released a series of campaign videos depicting them engaging in various activities without pants, including mowing their lawn, riding motorcycles, grilling, and lounging by the pool.
In the latest video, McConaughey describes Pantalones as “The Official Tequila of Gettin’ Out of Line”. The actor chose Australia as the first international market to launch the tequila, which hit shelves at Dan Murphy’s stores across the country in February 2025. According to Drinks Digest, the Pantalones range includes Blanco, Reposado, and Añejo expressions.
McConaughey and Alves stated, as quoted in Drinks Digest, “We launched Pantalones to remind everyone that tequila should be high-quality juice and fun. We’re grateful that our message has been embraced by both tequila lovers and the industry. Whether it’s enjoyed in cocktails, shooters, or sipped neat, Pantalones performs, and now, we’re excited to share it with Australia.”
The Pantalones range is available in Australia with a recommended retail price of $109.99 for the 750ml Pantalones Organic Blanco Tequila, $119.99 for the 750ml Pantalones Organic Reposado Tequila, and $139.99 for the 750ml Pantalones Organic Añejo Tequila. The brand’s unique approach to marketing has certainly generated buzz, with many fans eagerly anticipating the release of new content from the couple.
Their latest campaign video, which showcases the couple’s carefree and playful approach to promoting their product, can be viewed below. As reported by Drinks Digest, the video features McConaughey and Alves line dancing, highlighting the fun and relaxed vibe of the Pantalones brand.
The Pantalones brand has made a significant impact since its launch, and it will be interesting to see how McConaughey and Alves continue to promote their product in the future. With their unique approach to marketing and commitment to producing high-quality tequila, it’s likely that Pantalones will remain a popular choice among tequila enthusiasts.
As the brand continues to grow and expand its reach, fans can expect to see more innovative and entertaining content from McConaughey and Alves. For now, the latest campaign video is available to view, offering a glimpse into the fun and carefree world of Pantalones.
McConaughey’s decision to launch Pantalones in Australia first highlights the country’s growing demand for premium tequila. With the Pantalones range now available in Australia, fans can enjoy the high-quality tequila while experiencing the unique marketing approach of the brand.
In conclusion, Matthew McConaughey and Camila Alves’ Pantalones Organic Tequila brand has made a significant impact with its innovative marketing approach and commitment to producing high-quality tequila. As reported by Drinks Digest, the brand’s latest campaign video showcases the couple’s carefree and playful approach to promoting their product, highlighting the fun and relaxed vibe of the Pantalones brand.
