Kith and Cigarette Racing Launch Custom High-Performance Boats and Apparel Capsule
This summer, lifestyle and streetwear brand Kith is making waves in the world of high-performance luxury boating with an unexpected yet thrilling collaboration with Cigarette Racing. According to a report by Stupid Dope, the partnership introduces three custom-designed powerboats — all featuring Kith’s signature design language while maintaining the elite specs Cigarette Racing is known for.
The collaboration revolves around three reimagined vessels: the Cigarette Racing 515, the 42’ X, and the 42’ Auroris. Each model has been fully customized by Kith, featuring distinct exterior paint jobs, upgraded upholstery, and a wealth of co-branded detailing. As Stupid Dope notes, these boats aren’t just aesthetic masterpieces — they’re engineered for serious performance and precision handling, merging elite streetwear culture with the adrenaline of open-water speed.
The Cigarette Racing 515 is the showstopper of the fleet, outfitted with a sleek black and blue exterior. This beast embodies a fusion of style and speed, with flush-mounted dual 22-inch Garmin HD multifunction displays, combining GPS and Mercury engine telemetry. As quoted in Stupid Dope, the cockpit is streamlined, tech-forward, and dripping with Kith branding — creating a luxury experience unlike anything else on the water.
The 42’ X is a custom powerboat with a wood-inspired airbrush finish and co-branded embellishments throughout. Kith’s presence is seen in the seats, speedometer, and steering wheel, all stylized in a clean brown and white color palette. The engine casing and dashboard continue the branded narrative, offering a striking visual contrast while staying true to the technical prowess expected from Cigarette Racing, reports Stupid Dope.
The third vessel, the 42’ Auroris, is a masterclass in marine luxury. Coated in a bold green colorway with matching Kith graphics, this boat represents the harmony of functionality and fashion-forward design. The integrated Garmin system enhances performance, while details like embossed Kith logos on the leather headrests, seats, and startup screens bring a level of craftsmanship that extends far beyond aesthetics, according to Stupid Dope. The Kith Pegasus startup screen adds a custom digital flourish, marrying innovation with identity.
In addition to the boats, Kith has also dropped an exclusive apparel capsule to complement the marine aesthetic of the collaboration. While exact pieces remain under wraps, the collection will undoubtedly echo the refined energy of the partnership — likely including nautical-inspired silhouettes, logo-heavy essentials, and elevated casualwear designed for on-deck and off-deck moments. As Stupid Dope notes, fans can expect quality materials, limited quantities, and curated storytelling through every thread.
For those ready to invest in this next-level marine lifestyle, all three boats are made to order through Cigarette Racing, with pricing starting at a cool $1.6 million USD. Orders begin on May 16 at CigaretteRacing.com. Given the brand weight of both collaborators and the bespoke nature of the boats, interest is expected to surge across both fashion and boating circles, reports Stupid Dope.
This crossover marks an evolution for both brands. For Cigarette Racing, it’s a cultural leap into fashion and lifestyle, appealing to younger, style-conscious buyers. For Kith, it’s another case study in redefining brand boundaries — turning the unexpected into the unforgettable. By stepping beyond the street and into the surf, Kith continues to build its reputation as a tastemaker not just in apparel, but in luxury lifestyle and experience, according to Stupid Dope.
More than a collaboration, this project illustrates what happens when two legacy-defining brands bring their A-game. Whether you’re a fashion collector, boat enthusiast, or simply someone with an appreciation for beautifully executed design, the Kith x Cigarette Racing partnership is a summer headline worth following, concludes Stupid Dope. And with boating season kicking off, there’s no better time to elevate your wardrobe — and maybe your watercraft.
