Good Morning Britain Halts Show to Break News of Energy Price Cap Drop
In a recent episode, Good Morning Britain aired breaking news that the energy price cap is set to drop by 7% from July, according to Ofgem. The news was announced during a live broadcast on Friday’s show, with viewers quick to share their opinions on social media. The Bristol Post reported on the story, citing Good Morning Britain as the source.
The energy price cap, which sets the limit on how much firms can charge customers per unit of energy, will come into force in July, resulting in a typical bill drop of £129 to £1,720 per year. This represents a significant decrease of £660 (28%) from the height of the energy crisis at the start of 2023, when the government implemented the energy price guarantee. However, prices remain elevated, with the upcoming level £152 (10%) higher than the same period last year.
Viewers took to social media to share their thoughts on the news, with one person stating: “Shock energy bill goes down in Summer ! #GMB”. Another account noted: “Fall in july rise again in winter #gmb”. Meanwhile, a different viewer commented: “Absolutely no point in dropping energy prices when we don’t need heating when it only gets cranked back up when we switch the central heating back on in autumn #gmb”. A more optimistic viewer added: “Let’s all celebrate the energy price cap drop – as we approach summer. LOL”.
Good Morning Britain host Adil Ray pointed out that while the drop in energy prices is welcome news, the reality is that prices remain high, and many people still struggle to afford their energy bills. News correspondent Nick Dixon agreed, stating: “Yeah, of course, I mean it’s some positive news. It’s a step in the right direction”. However, he also noted that for many, energy bills are still completely unaffordable, and the drop in prices is just a bit of breathing space.
According to Good Morning Britain, Tim Jarvis, director general of markets at Ofgem, said: “A fall in the price cap will be welcome news for consumers, and reflects a reduction in the international price of wholesale gas. However, we’re acutely aware that prices remain high, and some continue to struggle with the cost of energy”. Jarvis also reminded consumers that they don’t have to pay the price cap, and that there are better deals available if they shop around and talk to their existing supplier.
In the longer term, Ofgem is working to create an energy system where prices are insulated from the volatile international gas market, and which ensures more stable prices and energy security. The regulator is also working closely with government to get the investment needed to reach clean power and net zero targets as quickly as possible.
The Bristol Post reported that Good Morning Britain continues to air on weekdays at 6am on ITV and ITV X. The show provides a platform for viewers to share their opinions and for experts to discuss current events and news.
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