What is a Labubu? Uncovering the Mystery Behind the Viral Sensation
According to a recent report from NBC Select, a publication that provides in-depth coverage of various topics, including shopping and trends, Labubu has taken the internet by storm, with her adorable face and mischievous personality captivating fans worldwide. But what exactly is a Labubu, and why has she become so popular?
Labubu is a member of a group of characters called “The Monsters”, created by Hong Kong artist and author Kasing Lung. The Monsters debuted in a Nordic mythology-inspired picture book trilogy in 2015, and by 2019, toy giant Pop Mart had turned them into the viral vinyl collectibles we know today. Labubu is described as an “elvish creature”, and according to Pop Mart, “despite a mischievous look, she is kind-hearted and always wants to help, but often accidentally achieves the opposite.”
NBC Select notes that Labubu’s rise in popularity can largely be credited to Lisa from BLACKPINK, who has professed her love for the creature in interviews and on her social media. Since then, demand has exploded with fans lining up overnight and paying well over retail. Today, The Monsters series is Pop Mart’s best-selling franchise and generated $419 million in sales last year, according to NBC News.
For those interested in getting their hands on Labubu products, NBC Select has provided a roundup of available items. Pop Mart’s first ever set of playable building blocks is Labubu themed and set to release on May 22, 10pm EST. Additionally, there are collectible crossover products that fuse Labubu’s charm with futuristic, sci-fi-inspired design. A viral hydration essential featuring Labubu’s mischievous face is also available, perfect for collectors and iced coffee lovers alike.
Other Labubu products include bag charms, tumblers, and pendants. Each pendant features Labubu in chess-themed looks — small, wearable, and full of attitude. Soft, sparkly, and impossible to resist, these plush keychains are fan favorites for a reason.
However, with Labubu’s rising fame comes an unfortunate side effect: counterfeits. Fake Labubus — affectionately dubbed “Lafufus” — are flooding the market, and they’re surprisingly convincing from afar. But up close, you’ll start to notice the differences. NBC Select has provided tips on how to spot a fake, including checking the teeth count (Labubu has exactly nine teeth), facial details, stitching, and foot stamp.
As the editorial projects manager for NBC Select, the author has tested hundreds of products across categories and has been a Labubu fan for only three months, managing to get her hands on three of them. With her expertise and experience, NBC Select provides trustworthy and in-depth coverage of Labubu and other trending topics.
For more information and to stay up to date on Labubu and other trending topics, follow NBC Select on Facebook, Instagram, Twitter, and TikTok. With its comprehensive coverage and expert insights, NBC Select is a reliable source for those looking to stay informed on the latest trends and products.
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