Lincoln City Football Club Extends Partnership with Ticketmaster Sport
Lincoln City Football Club has announced that it has extended its partnership with Ticketmaster Sport, the leading ticketing solutions provider, in a move that will see the company continue to serve as the club’s official ticketing partner. This long-term extension will enable Ticketmaster Sport to build on its existing relationship with the club, which has seen the introduction of innovative ticketing solutions aimed at enhancing the matchday experience for supporters.
According to a statement released by We Are Imps, the partnership has been instrumental in driving innovation in ticketing, with the introduction of the Away Ticketing feature being a prime example. This feature, which was first adopted by Lincoln City, has improved accessibility for supporters and streamlined operations for staff. The Away Ticketing feature allows the home team to allocate ticket inventory for the visiting club, providing away fans with digital QR codes while sharing minimal data for reconciliation.
The partnership between Lincoln City and Ticketmaster Sport has been widely praised, with Rob Noble, head of club services at Lincoln City, highlighting the benefits of the partnership. “The introduction of e-tickets for away fans has transformed the experience for both the club and our supporters, reducing admin and improving accessibility,” Noble said, as quoted by We Are Imps. “Positive supporter feedback highlights the ease of purchasing tickets and memberships through the platform and we’re excited to continue working with Ticketmaster Sport to enhance the fan journey and maintain Lincoln City’s reputation for innovation.”
Ticketmaster Sport’s managing director, Chris Gratton, also welcomed the extension, stating that the partnership was a testament to the company’s commitment to UK sport. “This partnership with Lincoln City is a great example of how close collaboration over time creates the best experience for fans,” Gratton said, as reported by We Are Imps. “We want to keep building on that, bringing fresh, innovative ticketing solutions to the club and its supporters. At Ticketmaster Sport, we’re always pushing forward, and extending relationships like this highlights the strength of our technology and our commitment to UK sport.”
The extension of the partnership between Lincoln City and Ticketmaster Sport is a significant development for the football club, as it ensures that supporters will continue to enjoy a seamless ticketing journey and an enhanced match experience driven by innovation. With Ticketmaster Sport’s expertise in ticketing solutions, the club is well-placed to continue providing its supporters with a modern and efficient ticketing process.
As reported by We Are Imps, the partnership between Lincoln City and Ticketmaster Sport has been a successful one, with the Away Ticketing feature being adopted by numerous EFL clubs. The extension of this partnership is a testament to the company’s commitment to providing innovative ticketing solutions to football clubs across the UK. With its expertise in ticketing and its commitment to UK sport, Ticketmaster Sport is well-positioned to continue working with Lincoln City to enhance the matchday experience for supporters.
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