Samsung Unveils Ultra-Thin Galaxy S25 Edge in Surprise Move
In a surprise launch, Samsung has unveiled a thinner version of its flagship smartphone, the Galaxy S25 Edge, in an effort to maintain momentum in its mobile division amid an uncertain consumer backdrop and US tariff policy. According to a report from CNBC, the new device is just 5.8 millimeters thin and weighs 163 grams, making it one of the thinnest smartphones on the market.
The Samsung Galaxy S25 Edge, as reported by CNBC, starts at $1,099 and is set to go on sale on May 30. This launch comes just under four months after Samsung staged its annual flagship phone launch for the S25 series. It is unusual for Samsung to launch a new high-end device this soon after the January event, with the normal timeline generally being the middle of the year for the unveiling of its latest foldable phones.
The move, as noted by CNBC, highlights the South Korean tech giant’s desire to capitalize on the success of the S25 range as it faces rising competition from Chinese players and an uncertain macroeconomic environment. Samsung reported last month that it saw a jump in revenue and profit in the first quarter of the year at its mobile division thanks to strong sales of its S25 series.
However, Daniel Araujo, vice president at Samsung’s mobile division, warned on an earnings call last month that smartphone demand is expected to decrease in the second quarter due to "seasonality trends" and forecasts could be "adjusted" further due to global tariff policy. As quoted by CNBC, Araujo said that the S25 Edge could help "sustain flagship-centric sales," underscoring why Samsung has decided to launch the phone now.
The trend towards thinner phones has become an obsession with smartphone makers who are hoping these devices will appeal to people who want the flagship experience without the size of a traditional device. The Samsung Galaxy S25 Edge, according to CNBC, has a 6.7-inch display, the same as the Galaxy S25+, but it is thinner and lighter. The phone also packs a dual camera system and Samsung’s latest AI features.
Ben Wood, chief analyst at CCS Insight, told CNBC that "for the second half of 2025, ‘thin is most definitely in’". He added that "Samsung is first out the gate with a slim design, but Apple is expected to follow in September, and the burgeoning Chinese brands such as Honor and Xiaomi probably won’t be far behind." Samsung may be trying to get ahead of its closest rival Apple, which is gearing up to launch a thin version of its flagship device dubbed the iPhone 17 Air, according to a Bloomberg report this year. As noted by CNBC, Wood added that "it is hard to believe this is not a pre-emptive strike following the widespread speculation that Apple will have a thin iPhone in its next line-up."
The launch of the Samsung Galaxy S25 Edge is a strategic move by the company to stay ahead in the competitive smartphone market. With the device’s impressive specs and sleek design, it is likely to appeal to consumers who are looking for a high-end smartphone with a premium feel. As reported by CNBC, the phone’s pricing starts at $1,099, which is in line with other high-end smartphones on the market.
In conclusion, the Samsung Galaxy S25 Edge is a significant launch for the company, and its impact will be closely watched by industry analysts and consumers alike. With its impressive specs, sleek design, and competitive pricing, the device is likely to be a hit in the market. According to CNBC, the phone’s launch is a testament to Samsung’s commitment to innovation and its desire to stay ahead in the competitive smartphone market.
The Samsung Galaxy S25 Edge is set to go on sale on May 30, and consumers can expect to see a strong marketing campaign from the company to promote the device. With its impressive specs and sleek design, the device is likely to generate significant interest in the market. As noted by CNBC, the launch of the Samsung Galaxy S25 Edge is a strategic move by the company to stay ahead in the competitive smartphone market.
CNBC reports that Samsung has high hopes for the S25 edge .
The information for this article has been provided by CNBC .
