Sydney Sweeney Capitalises on Online Obsession with Her Bathwater
In a bizarre turn of events, actress Sydney Sweeney has begun selling bar soap made with actual droplets of her dirty bathwater, a move that has left many scratching their heads. The GQ has revealed that Sweeney partnered with male personal care brand Dr. Squatch to create the soap, which is infused with pine bark extract, sand, and her bathwater.
According to GQ, Sweeney’s decision to sell her bathwater soap came after her fans began clamouring for a taste of her bathwater following a saucy ad for Dr. Squatch last fall. The ad featured Sweeney soaking in a bathtub while calling viewers "dirty little boys," which sparked a wave of comments and messages from fans.
In an interview with GQ, Sweeney explained that she "definitely was not aware" of the erotic implications around bathtub water "until I started seeing it in my own comments." However, she has since decided to poke fun at the situation and capitalise on her newfound notoriety.
"It’s a really fun, full-circle moment, because fans always joke about wanting my bath water…I was like, ‘This is just such a cool way to have a conversation with the audience and give them what they want,’" Sweeney told GQ. "But then also hopefully encourage them to take care of themselves in a healthy way."
The soap, which is meant to evoke the smell of Douglas fir trees and moss, has sparked a heated debate online, with many questioning the unusual ingredient. However, Sweeney insists that she only partners with brands that she genuinely uses and loves.
"I make sure that every brand that I become a part of, I organically and authentically use," she explained to GQ. "It’s super important to me to make sure that whenever I’m saying, ‘hey guys, I really, really love this product,’ or, ‘hey, I really use this that,’ I actually am. I’m a consumer just like everybody else."
Sweeney’s decision to sell her bathwater soap has also sparked a conversation about female empowerment and the objectification of women in the media. According to GQ, Sweeney sees the concept of selling her bathwater as "wresting back power for herself in terms of her image."
"Yeah, of course," she said. "It’s funny, and there’s a lot of different plays that are in motion at that time. My hope is that it just gets guys to think about taking care of themselves and cleaning themselves with some healthy products."
The soap is available for purchase on the Dr. Squatch website, with Sweeney GQ that she uses the product herself.
"I do have the bar," she said. "I actually took a shower this morning, and I have the bar and I used it."
As the internet continues to grapple with the implications of Sweeney’s bathwater soap, one thing is clear: the actress is taking a bold approach to engaging with her fans and challenging societal norms.
Source: GQ
