Toblerone Discontinues Iconic Dark Chocolate Bar
In a move that has left fans of the Swiss chocolate treat devastated, Toblerone has confirmed that it has discontinued its iconic dark chocolate bar in the UK. The news was exclusively revealed to The Sun by sweet giant Mondelez, which owns the Toblerone brand.
According to a spokesperson for Mondelez, the company has made the "difficult decision" to discontinue Toblerone Dark (360g) bars in the UK. While the company understands that this may be disappointing for some consumers, they continue to invest in the Toblerone brand. "We understand that this may be disappointing for some consumers, but we continue to invest in Toblerone," the spokesperson said.
The discontinuation of the dark chocolate Toblerone bar has come as a blow to fans of the treat, who have taken to social media to express their disappointment. Many have been left scouring shops for months trying to hunt down the beloved treat, with some even messaging the manufacturer on social media to find out where it has gone. One reviewer described the dark chocolate Toblerone bar as "possibly the best chocolate, if you can eat almonds and nougat with dark chocolate."
The discontinuation of the dark chocolate Toblerone bar is not an isolated incident. In recent years, a number of beloved chocolate bars have vanished from shelves. Mars axed its dark chocolate Bounty bar in 2023, leaving customers heartbroken. At the time, shoppers said the move was "bad for their mental health." Nestlé also confirmed two years ago that it had axed the Caramac bar, first launched in the late 1950s, due to "low sales."
However, it’s not all bad news for chocolate fans. Sometimes, iconic chocolate bars make a return. Milky Way Crispy Rolls, for example, returned earlier this year after they were discontinued three years ago. The delight, which combines crispy wafer, a soft centre, and smooth milk chocolate coating, is now being sold at supermarkets such as Sainsbury’s and Tesco.
Fans of the Swiss treat can still buy the milk and white chocolate version of the Toblerone bar, along with other flavours. These can be found at most supermarkets and usually at the duty-free section of airports across the globe. In the meantime, those who have managed to get their hands on the discontinued dark chocolate bar are flogging multi-packs on Amazon for up to £25.
According to The Sun, food and drinks makers have been known to tweak their recipes or axe items altogether. They often cite the changing tastes of customers as the reason for their decisions. However, there are several other reasons why this could be done, including government regulation, such as the "sugar tax," which forces firms to change their recipes. Manufacturers might also choose to tweak ingredients to cut costs, opting for cheaper alternatives, especially when costs are rising to keep prices stable.
As reported by The Sun, this is not the first time that a popular chocolate bar has been discontinued due to changing consumer tastes. Other products, such as Tango Cherry and Fanta, have also disappeared from shelves in recent years, only to return with new recipes or flavours.
For now, fans of the dark chocolate Toblerone bar will have to say goodbye. However, with the ever-changing landscape of the food and drinks industry, it’s possible that the treat could make a return in the future.
In related news, The Sun has previously reported on other discontinued chocolate bars, including the Nestlé Caramac bar and the Mars dark chocolate Bounty bar.
Further reading:
Which chocolate bars have been discontinued in the UK?
Why are products axed or recipes changed?
Mondelez owns several popular chocolate brands, including Toblerone and Cadbury.
Original Source: The Sun – Toblerone discontinues iconic chocolate bar
